As the economy moves up and down, consumers are looking for products and companies that provide comfort and reliability. Handmade products can often fit that need.  Each product has been lovingly created and handled by a live human being.  There is more attention paid to the entire process. The meticulous attention to detail often results in higher quality and more durable products, which can enhance their value and appeal. This brings a feeling of comfort and community to the consumer, and in our case, the pet as well!

Investing in handmade items also fosters a sense of individualism and exclusivity. Unlike mass-produced goods, handmade products are often one-of-a-kind or produced in limited quantities. This uniqueness resonates with consumers who seek distinctiveness and originality in their possessions. It allows them to own items that are not only functional but also carry a story and a personal connection to the maker's journey and craftsmanship.

There is also a completely different and wonderful relationship between the consumer and the maker, than between a consumer and the finished product that comes off an assembly line, one of a million, all the same.  The consumer who buys a handmade item has a connection with the maker.  A relationship based on the same goals is created. 

A consumer who buys a handmade item has the satisfaction of supporting the maker directly.  Usually, there is no department creating checks biweekly for the worker in a bakery or studio.  That baker or artist is closer to the customer in the whole process.  Closer and more direct, leads to a better community. 

Sourcing and using ingredients and components made in the USA is essential, especially now.  The quality of the ingredient or component must pass stricter standards and higher quality.  In terms of dog cookies, why would you want to feed your dog anything that you wouldn’t eat?  Sourcing in the USA also supports other small businesses.  It’s a win- win.

The effort needed to develop an important relationship by supporting a made-by-hand business is easy; buy from a website or brick and mortar store that supports handmade makers.  These purchases can often generate a sense of comfort, have higher quality products and the maker has a more direct appreciation for the sale as it goes directly to the user.  The consumer has a more direct appreciation for the sale as it directly supports the user.

Supporting a handmade American business is good for everyone!